Boston, MA -- (SBWIRE) -- 02/11/2013 -- The incredibly competitive SME market is still evolving as insurers master fast-flow distribution strategies for commercial products. Considered positioning of SME propositions are vital when difficult current economic conditions and a mature market mean insurer ambitions to achieve marked growth will likely come at the cost of rivals' business.
- Target prospects emerging from shifts in the shape of the SME market and changes in product penetration rates.
- Develop strategies to attack opportunities arising from the key concerns of SMEs.
Director's and officers' liability insurance saw a marked increase in purchase rates between 2011 and 2012 according to Datamonitor research, suggesting an opportunity for insurers to expand in the market.
Damage to business reputation and customer data loss are the key concerns for SMEs, providing a great opportunity for cyber insurance products targeted at this market.
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- How large is the SME insurance market and what potential business can be won by business size segment?
- What insurance opportunities are emerging from the concerns of SMEs or growth in particular trade sectors?
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