New York, NY -- (SBWIRE) -- 05/20/2015 -- The Woods & Co recently opened its newest office in New York at 59 East 54th Street, Suite 93 last May 7. The new space also features a beauty treatment room and a press lounge to take care of beauty and PR concerns which had been both the core of what The Woods & Co stands for. With the opening of their NYC branch, they now boast a bicoastal marketing firm serving from its original office at Los Angeles and now in New York both specializing in beauty, health and fitness brands. Present at the event are Susan Woods, principal and the rest of her senior staff.
As a full-fledged marketing firm specializing in beauty and wellness brands, their range of services have been diversified to achieve the goal of multimedia reach and brand awareness that in turn will drive sales growth and further brand expansions.
At the helm of their services is first and foremost, Public Relations. Reach is made via national and regional TV stations or shows, newspapers, trade events, lunches, relevant high-impact online blogs and magazines such as Allure, Vogue, and InStyle. Their well-publicized public events receive attendance from top editors, bloggers and broadcasters and their social network services including search engine optimization is included in the package so a brand does not just receive public awareness through traditional media formats but also new modes of mass media.
The Woods & Co. is also a proponent of experiential marketing where consumers or target audience get to experience the entire ad by themselves on their way to natural places such as train stations and streets where buildings allow advertising features.
"We love experiential marketing strategies because it helps brands connect with consumers on a different level that you almost leave them reveling in the experience," shares Shiela Hulsey, Vice President of Business Development for the company.
Proven Case Studies
As a direct evidence of the company's success in its 15 years of existence, they provide a full online catalog of case study briefs of real customers who have trusted their wide array of marketing services combining old and new media platforms to achieve certain goals.
Companies such as HairMax [had been featured on Dr. Oz] and BIOBLISS [Vogue and TODAY Show feature lead them Bergdorf Goodman store inclusion] all have put their trust to The Woods & Co to gain the winning end results they now cherish.
BIOBLISS will soon have an upcoming fall launch under the luxury department store Bergdorf Goodman.
About The Woods & Co
A recognized leader in beauty, health, and fitness public relations, The Woods & Co has a 15 year proven track record for strategic and cost effective marketing platforms that are geared toward increasing brand awareness and distribution opportunities to drive sales. Their media reach is both national and regional in scope to help position clientele products and the people behind them into the broadest spectrum of viewers in various media categories.
The Woods & Co.
59 East 54th Street, Suite 93
New York, NY 10022