Red Cherry Calgary Web Design

Red Cherry Calgary Discusses Top Web Design Trends to Watch in 2016

Web design industry is an ever-changing space and there are many trends that come and go. 2015 has been another amazing year for technological advancement and we’ve seen some incredible websites.


Calgary, AB -- (SBWIRE) -- 01/04/2016 -- Red Cherry provides top-notch app development, custom software development, web design and branding that can be all integrated into a digital marketing strategy.

We shouldn't expect radical changes in 2016. We'll see some current trends growing bigger, some of them slowly fading away and some smaller movements taking a part in the web design industry competition.

Let's look at what we should expect of seeing more in 2016 so we can rethink and improve our website.

Natural stock photography

According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. No surprise imagery has been widely used visual element in web design for years.

However, people are tired of cheesy looking stock photos and stock photo disruptors like Unsplash, Stocksy, Death to the Stock Photo and Offset are providing a feasible solution – natural looking stock photos that connect with people on a whole different emotional level. In 2016, we'll be seeing more amazing photos implemented in websites.

Color highly influences the perception of an object and communicates a certain emotional energy that differs from culture to culture. It works because it's straightforward and powerful. We have seen some amazing redesigns in the startup ecosystem including Airbnb, Uber, Medium and Spotify, just to name a few. In 2016, we'll see a continuous growth of the bold color trend.

The rise of Material Design

Flat design paradigm has evolved into a robust Material Design movement in the last couple of years. Material Design is a design language developed by Google GOOGL -1.54%. It has been announced on June 25, 2014, at the 2014 Google I/O conference. Many apps have been utilising this new design language and we'll be seeing more websites utilising material design in 2016.


We'll be seeing more of micro user experience (UX) in action that create that delightful feeling of using a website. This trend will be disrupting industries where websites are not that fun to use like airlines, banks, health care, finances and more. Think of funny images, expressions, hidden functionality, smart personalized data and more.

This is more functional than an aesthetic trend. We'll be seeing more of thoughtful content suggestions, personalised notifications and action steps. In the age of digital storytelling, this means that content will be redesigned to fit every individual instead of adapting everything to massive segments. Fast learning artificial intelligence will know our preferences and goals better than ever before. As a result, we'll be seeing more of split screens that allow visitors to choose their own adventure.

Card design

Card design has been around for centuries and it has been rapidly entering the digital world. One of the most notable ambassadors being Pinterest. A card-based design is a great way to display multiple elements and show visitors the assortment of what we have to offer. We'll be seeing more of card-based design as some of the biggest tech players like Google, Twitter, Spotify and MySpace have been adopting this framework recently.


Viewers spend 100% more time on pages with videos on them, claims MarketingSherpa. Video content helps in the process of building trust between the visitor and the brand. Videos have been hot in the last couple of years and 2016 will be no different, the video will keep growing in terms of content and web design element.

Infographics and data visualisation

Big data has been one of these buzz words that everyone was talking about. According to AnsonAlex, publishers who use infographics grow in traffic an average of 12% more than those who don't.

In 2016, more websites will be utilising big data and the power of infographics. Boring graphs will be slowly replaced with engaging and interactive infographics and data visualisations that are designed to be easy digested.


With the rise of web apps, we'll be seeing more unexpected and subtle motion in UI design that takes the whole experience to another level. Get ready for thoughtful transition animations with deeper thoughts behind them instead of seeing generic animations that just look pretty.


To sum it all up, web design is evolving towards richer, more dynamic and personalised digital experiences. We'll be seeing smart solutions that simplify the way we work, connect, discover, learn and play online.

How do we think web design will change in 2016? Share our thoughts

The Ugly

App Overload: It's truly awesome that site owners can integrate 3rd-party tools and apps to their sites, but surely there is a limit. It's tempting to add more functionalities, true, but remember that these tools were all designed separately by completely different people. They often have totally different styles, and, especially if we add multiple apps per page, an aesthetic conflict is inevitable.

Google Deep Dream: The creepy psychedelic universe that Google unleashed is inspiring people to create scary things. For now, it's only our social feeds that are filled with bizarre images of dogs, eyes and limbs, but we fear that soon enough we will start seeing these twisted visuals on websites as well.

It's one-stop shopping for everything related to our site. Design, development, maintenance, security updates — even website updates if we don't have designated in-house marketing capabilities. Invictus Local also includes Search Engine Optimization (SEO) to ensure our business can be found on more search sites, mobile services, and social networks.

About Red Cherry Calgary Web Design
We are a digital marketing and software agency that stands out from all other agencies. Our team of talented and creative individuals work closely with us to deliver rich and engaging solutions that drive qualified traffic to our website and convert that traffic into sales. Red Cherry has offices in both Kelowna, BC and Calgary, AB. We work closely with them to develop a comprehensive digital marketing campaign for Facebook, Google, Twitter, Re-marketing (largest ad network), Pay Per Click, SEO, and more. Providing website design in Calgary for over 10 years.

We are also a full scale software development firm specializing in web development and apps development.

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