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Red Cherry Web Deisgn Calgary and Online Marketing Company Says Tumblr's New (at) Mentions Feature Increases Engagement

In response to an article published by Mashable, online marketing company Red Cherry Digital Solutions discusses Tumblr’s addition of @mentions so users can have more interaction with one another.


Calgary, AB -- (SBWIRE) -- 01/17/2014 -- Red Cherry Web Design Calgary, an online marketing company, reveals how Tumblr’s new @mentions feature could boost usability and engagement on the platform.

According to a January 14th Mashable article titled, “Tumblr Introduces @Mentions for Users,” Tumblr finally decided to add @mentions to its pages, a feature many Tumblr users had been demanding for a long time. Tumblr announced this addition in an effort to be more of a social network. Currently, most users and brands consider Tumblr a blogging website.

Tumblr’s @mentions work similar to those supported on Facebook and Twitter. By typing the “@” symbol, a drop box will appear listing usernames. A Tumblr user can select a username and “mention” them on in a post or on their blog. The article says this feature could bring a lot of publicity to other user accounts. While the article explains that Tumblr always had the ability to support mentions, it was a hidden item, and most users didn’t know it existed. Now @mentions are accessible to all users.

Dan Carter, vice president of client relations at online marketing company Red Cherry Web Design Calgary, says Tumblr’s addition of @mentions will boost engagement and improve popularity on the platform. “While Tumblr had supported hashtags for a long time, the addition of @mentions will make it easier for users to interact,” he says. “Users will be able to tag their friends in posts and streamline all engagement. It was definitely a smart move for the social network, especially if it wants to become a bigger platform. It will help make conversations between users more clear. Users will be more inclined to join now that there are @mentions.”

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About Red Cherry Digital Solutions
Red Cherry Digital Solutions is the search arm of Red Cherry Interactive Solutions Inc. and is Calgary's #1 SEO & PPC Company. Red Cherry Digital Solutions specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website. Some of our clients are,,

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