Boston, MA -- (SBWIRE) -- 11/12/2014 -- Thailand's weather is tending to become hotter, and high temperatures are seen for longer, due to the effects of global warming. Therefore, it is likely that consumers will look for cooling appliances in order to help them withstand the heat; this includes refrigeration appliances. A fridge-freezer is considered a basic appliance that every household should have to store their food at cool temperatures, as well as to allow consumers be able to have a cold drink to quench their thirst.

Competitive Landscape

Toshiba launched nearly 80 new models in order to capture the demand from consumers. The company emphasised colourful single-door fridge-freezers. Following the success of the two models Twist and Curve, the company launched the new model Handle in 2013. The model comes in four colours: yellow, green, blue and silver. Also, the Twist model introduced the new concept ?do it yourself?, whereby the colour of the fridge-freezer is white, and consumers can design and decorate it themselves. The new concept and colourful designs helped the company to capture interest from younger consumers and first jobbers in particular. These consumer groups do not require a very big fridge-freezer, but rather look at the design and functions.

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Industry Prospects

Refrigeration appliances in Thailand is expected to see moderate growth over the forecast period, with a CAGR of 5% in volume terms. This is a slightly better performance than in the review period. This is due to smaller family groups in Thailand. Singles and couples without children are tending to increase faster than other types of families, and a refrigeration appliance is the most basic requirement for Thai families. Therefore, it is likely to benefit from this demographic trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Refrigeration Appliances in Thailand?
- What are the major brands in Thailand?
- What is the preferred refrigeration capacity size?
- What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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