Dartmouth, Nova Scotia -- (SBWIRE) -- 07/21/2011 -- SimplyCast.com, a leader in multi-channel marketing platform-as-a-service (PaaS) solution for organizations worldwide, today announced that it has secured a second round of equity financing from local investors.

The undisclosed amount of funding will be used to expand sales and marketing strategies as the company moves into new territories and verticals worldwide.

“We are very excited about the technological innovation and dedicated team we have built, as well as our strong balance sheet. SimplyCast is now in a position to expand our reach and further help our customers in over 175 countries grow their business in more efficient ways," said Saeed El-Darahali, President and CEO of SimplyCast. "This funding will allow us to continue our rapid growth in the global market place as the leader in the multi-channel marketing space."

SimplyCast’s multi-channel marketing product is a feature-rich solution already used by thousands of customers worldwide, including many of the world’s most recognized brand names in retail, non-profit and hospitality industries. The rapid adoption to date is proof that it is easy for anyone using SimplyCast’s platform to create permission-based online marketing campaigns with a professional look and feel, high degree of deliverability and automated tracking capabilities.

About SimplyCast
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company’s multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.

With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, fax, and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.