Orlando, FL -- (SBWIRE) -- 07/22/2011 -- Expect ReferralsExpect Referrals announces the release of a feature many customers and fans of ER have been waiting for. Today’s release unveils the advanced feature that allows ER subscribers the ability to embed the entire referral process onto their own company website by using the new Referral Plugin.

With the Referral plugin, Expect Referrals provides an alternate method for businesses to engage with their customer when asking for referrals. “Some companies may want their customers to walk through the classic four page website portal,” explained ER’s Software Architect Jamie Layne, “some may want the process quick and easy. Either way gets the job done and with the Referral Plugin, ER can now accommodate both desires.”

The Referral Plugin feature is extremely simple to use. Users select advanced options within their Expect Referrals accounts and find a wizard that will guide them through the process of customizing their plugin. Then, in one click, they get the code necessary to embed it within their website. This feature gives users greater power over how they collect their referrals and capture data.

Expect Referrals Founder, Jody Murphy announced the additional feature, saying “The instant value of this tool is that all Expect Referrals accounts automatically receive the upgrade and it’ll immediately broaden the avenues to a powerful referral program. Customers can now have their own unique Expect Referrals website, embed the Referral Plugin in their own website as well as share via Facebook and Twitter. It’s a remarkable step forward.”

David Chaffey (http://www.davechaffey.com), author and internet marketing innovator had positive things to say about the value of widgets/plugins. “They provide a direct response mechanism, so visitors can click through to your site to buy, or sign-up to what you are offering.” Expect Referrals obviously agrees.