Successful Internet startups such as Facebook, Twitter, and Groupon are proven examples that the billions of dollars spent on marketing by traditional companies can be replaced by ‘quirkiness’ to achieve the same result. Now Golden Networking is grabbing the reins of quirkiness and charging down the road towards virality.
New York, NY -- (SBWIRE) -- 07/25/2011 -- In a market oversaturated with the conventional mediums of advertising, whether it be commercials, print ads, or billboards, how can a company stand out of the clutter? The answer is quirkiness. To online businesses and start-ups that have a limited marketing budget, quirkiness is an inexpensive yet extremely effective way to get viral.
Golden Networking, a premier networking company that provides a community for business executives, entrepreneurs and professionals, is grabbing the reins of quirkiness and charging down the road towards virality. Unlike other conference organizers, Golden Networking is the first of its kind to step out of the comfort zone and use unconventional marketing strategies.
The incorporation of pop culture and current events in its media outputs is one way Golden Networking is implementing the principle of quirkiness. In recent press releases, for example, Golden Networking is promoting its High-Frequency Trading Leaders Forum 2011, Hong Kong, Chicago, Sao Paulo and Singapore, with catchy headlines such as 'Traders with Benefits' and 'The Amazing Speed Traders', in reference to the movies 'Friends with Benefits' and 'The Amazing Spider-Man', respectively.
These tactics have been able to attract more unique visitors, as evidenced by the increase in the number of hits to the press releases. One particular result has been Golden Networking becoming the information leader targeting high-frequency trading, an extremely profitable practice employed by hedge funds and proprietary trading firms. A simple Google search of the terms "high-frequency trading" "golden networking" will bring 396,000 results. No other competitor in the industry could claim even as much as 20% of such online reach for this category.
Golden Networking’s quirkiness is the key to going viral and consequently success. Not only does it erase the need to spend huge sums of money on commercials and billboards, but it also allows Golden Networking to effectively build a brand and cultivate followers.