Delhi, India -- (SBWIRE) -- 07/27/2011 -- Luxury Motoring emerges as the new mantra for customer-obsessed brands: Carzonrent inducts a fleet of 90 customized C-Class cars for its newly Launched Limo Service.

• High-end brands are now utilizing luxury cars for enhanced customer delight
• Carzonrent targets to provide luxury to customers nationally. Passengers in New Delhi, Mumbai, Chennai, Bangalore & Hyderabad will be serviced in these vehicles.
• Carzonrent inducts a fleet of 90 C-Class cars; this is the largest value single party luxury transaction in India. This purchase makes Carzonrent the Single largest owner of Mercedes vehicles in the country with a fleet of 160 Mercedes vehicles.

In a move that reinforces Mercedes-Benz as the preffered choice when it comes to world-class luxury and comfort, the mobility solutions company Carzonrent purchased a fleet of 90 customized Mercedes-Benz C-Class cars. This fleet is exclusively targeted to the Premium travelers that Carzonrent has been catering to over the years. Mr Peter T Honegg- MD & CEO, Mercedes-Benz India & Mr. Debashis Mitra, Director - Sales & Marketing, Mercedes-Benz India made the formal hand-over to Mr. Rajiv Vij, Managing Director, Carz on Rent.

With customer delight attaining key emphasis, top brands are utilizing luxury motoring as the new tool in their customer acquisition & retention strategies. This trend is also a positive catalyst for companies like Carz on Rent who have witnessed a strong demand for luxury travel from their high-end clients.

Mr. Rajiv Vij (MD), Carzonrent said, “The demand for luxurious personal mobility solu-tions is rapidly on the rise. We partner with various International and Domestic Airlines, Ho-tels and Financial Services companies to service their High Flying guests. Today almost 25% /Rs.40 crore annually of our car rental revenues come from this segment; the demand is growing at a much faster pace as compared to other segments. The brand value of Mer-cedes-Benz is unparalleled; as such it was our natural choice. The C -Class vehicles that we have in our fleet currently have proved to be extremely reliable even after clocking mi-leages in the range of 180,000 kms. The low maintenance and excellent service support that we've had from Mercedes-Benz made our choice obvious.

The legendary reliability, design and operating efficiencies of the C-Class made it the ob-vious choice. With this transaction, we are the only organization in India to have such a large fleet of luxury cars. We have always believed in setting new benchmarks in the Indian Car Rental industry and this is only a reaffirmation of our long term strategy. “

Mr.Peter Honegg, MD & CEO – Mercedes-Benz India/Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India commented: “Indians today lead global life-styles and their mobility preferences reflect this status. A fleet of Mercedes-Benz cars of-fers a very clear edge to brands that wish to benchmark themselves for their customer oriented services; it is a trend that was pioneered by the hospitality industry but today this approach is utilized by a large number of high-end organizations across different segments. Carzonrent’s association with Mercedes-Benz India is a testimony to this growing trend. We see this trend growing in the future and already have in place a team dedicated towards serving the needs of corporate customers.”

For more information on car rentals, please visit http://www.carzonrent.com