Mumbai, Maharashtra -- (SBWIRE) -- 07/28/2011 -- Tilaknagar Industries Ltd. (TI) known for its role beyond being a key player in the Beverage industry has come forward to provide financial assistance to HIV infected children in Tamil Nadu. The company recently offered support to the Petralthan Pillaiya? (All children. Our Children.) project that was initiated by Population Services International (PSI), an NGO working in the field of Public Health along with Hello FM and Padmashri Kamal Haasan.

The Mansion House Brand of TI is the Official Cheers Partner for Chennai Super Kings, champions of IPL Season IV. Mansion House had sponsored a show called Solli Adi on Hello FM, a popular radio channel, as a promotional activity for the MHB-CSK association. They auctioned the tickets for the matches along with the CSK players’ autographed t-shirts and bats through the show, seeking to raise funds for children infected with HIV. Further on, TI contributed an equal amount of the funds received through auction thereby doubling the total proceeds and raising a larger contribution for the cause.

Speaking about the initiative Mr. S.S. Balajee, DGM (sales), Tilaknagar Industries Ltd. said, “The intent to support such campaigns is not just to offer financial support but to reduce the stigma and discrimination faced by children living with HIV. This moral support can create a positive attitude in the child and go a great extent in helping overcome the impact of the infection. ”

TI planned a one day event in Chennai wherein the Senior Management visited the home and spent some time with the children before handing over the cheque.

“It is a very constructive step towards helping these vulnerable children. We wish to continue doing such community improvement programs,” said Mr. K Udaykumar, (Manager-sales), Tilaknagar Industries Ltd.

Mr. Atul Kapoor, Program Director, PSI Connect said, “I am very excited by this initiative of Mansion House to support Petralthan Pillaiya. Corporate involvement such as this will go a long way in mitigating the stigma and reach out to these children living with HIV.”

TI adopts a triple bottom line (TBL) approach of economic sustainability, healthy environment and empowered community. It has initiated various CSR measures and enjoys a reputation for social welfare projects. TI’s other noted environmentally sustainable activities include: rain water harvesting, use of solar lamps for street lighting, Go Shaala to support the abandoned cows. In addition, TI provides deprived individuals with free food on a daily basis across India. It also runs a full-fledged charitable dispensary and conducts free health camps every fortnight. TI has so far adopted 51 Wadi’s in 22 Gram Panchayats around its Shrirampur plant in Maharashtra. Committed to the Grow Green initiative, TI has introduced a massive Tree Plantation Drive of over 1 Lac trees across India.

About Tilaknagar Industries Ltd
Tilaknagar Industries Ltd. (TI) is an India-based company operating in the alcoholic beverage industry. The Company's products include whisky, brandy, gin, rum and vodka. It currently has more than 40 brands across a diverse range of price and product segments and an ever growing, loyal customer base. TI markets its products across a large number of southern states in India and is gradually assuming a pan-national presence. It also exports its products to Western Africa, the Middle East, the Far East and Caribbean countries. Recently, it has bagged the ‘Best Business Partner of CSD-Liquor Category' Award and ‘World Star Award’.