Dallas, TX -- (SBWIRE) -- 07/28/2011 -- The European electricals retail market has suffered in recent years due to a decline in consumer spending, although growth is expected in 2011. This report outlines the sector size across 27 countries, as well as forecasts to 2013. It also assesses the key issues faced by the sector, the main strategies being implemented and contains chapters on each of the leading electricals retailers.

Features and benefits
Benchmark your company’s performance by accessing profiles of leading electricals retailers including key operating details and market shares.
Make informed country-specific investment decisions with forecasted electricals expenditure to 2013 and in depth country profiles.
Ensure distribution and channel strategies are aligned or superior to those of other market players by uncovering competitor activity in e-commerce.
Enhance shopper satisfaction by uncovering customer service strategies and instore services being used by European electricals retailers.
Make informed pitches to potential electricals partners by gaining insights into their store networks, shares, and current and future strategies.

Highlights
After the economic downturn in 2008 and the deterioration of market conditions, the European electricals market is struggling to achieve growth. Electricals expenditure rebounded slightly in 2010 by 0.6% to €158.7bn, after the slump in the prior year.
Although still affected by the economic downturn, countries such as Poland, Romania and Turkey provide a new battleground for key electricals retailers as they seek to establish themselves outside of their core markets.
Metro Group’s Media Markt and Saturn fascias have proved formidable with an overall European market share of 13.1% based on sales of €20.8bn in 2010. The fascias’ strategies of low prices and aggressive marketing is well suited to more austere times, although they have not been immune to difficult trading conditions.

Your key questions answered

Which European markets hold the most potential for the electricals sector and should I invest in them? Which markets are in decline?
What is historic and forecasted expenditure on electricals across the EU27 countries and what level of sales have specialist retailers achieved?
How is my company performing relative to other retailers in the European electricals market and what is an achievable market share objective?
How did players such as Kesa, Dixons Retail, Amazon and Best Buy perform last year? Where do they have stores and online operations?
Who are the European electricals buying groups and how are they performing?

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