Sauerweinstr, Hannover -- (SBWIRE) -- 08/04/2011 -- If you're a business owner or even a more astute employee of a business, then you know how critical advertising is to the life of that business entity. In the beginning there was papyrus, rock paintings, and word of mouth. Advertising had its roots in ancient Egypt and Greece as far back as 4,000 BC, believe it or not. No matter how you slice it, advertising is not a new concept. We have been surrounded by it since birth, as were lots of generations before ours. But what are new as a novel idea are the outdoor advertising signs.

Outdoor advertising has been part and parcel of our high street furniture since the development of the printing press. Once printing became a cheap enough process, retailers and merchants soon discovered the benefits of signs and adverts that promoted their brand and their products. Soon, our high streets, road sides and shop frontages were covered on bill boards, posters and advertisements. Advertising has finally caught up with the twenty first century. Outdoor advertising signs have gone digital. Electronic signage make it easier to change ads and less expensive in the long run. No need to hire a pro to put up and take down paper. Just log on and make the changes. It makes it easier for you as well; you can simply send your artwork over the net.

The leading door has some architectural enhancements that command attention. If not, the customer wanders a bit when exiting the car and at risk of the doorway, along with a minute lost is a potential reduction in profit. Directional signs, usually two feet tall or less, with arrows, should point the customer in the parking area to the door. In many city sign age these small signs won't count against your overall copy area restrictions, and they do offer several advantages.

Whatever product or service you wish to advertise you should keep it simple and make it memorable. Many ads are poorly designed. Too much text and information will not catch anyone's attention. People will be more likely to skip right past an ad that is all text. Contact information is fine, but be sure to keep it to a minimum and make the text large and easy to read.

Colour is another way to draw attention to your ad amidst the cacophony of hoardings along the street. Bold, bright and brash colours will help catch the eye of a passer-by long enough for your ad to make an impact. Be careful, don't choose a colour that will cause pain or irritation, you want to leave a good impression, not a bad one. So make everything go well in order to make your mission successful.

To find out more information please visit our website at http://www.easydisplay.co.uk or call +49-(0)511-123 505 12