Montreal, Quebec -- (SBWIRE) -- 08/03/2011 -- Since 1966, Aunt Jemima pancake syrup has been a staple of kitchen tables across America. Now a new website, auntjemimapancakesyrup.com aims to celebrate this quintessentially Southern brand and all that it has contributed to popular culture. With the launch of the website, information about all things Aunt Jemima will be available in one place for syrup aficionados and pop culture and history buffs alike, and select products, which could include Aunt Jemima collectibles and literature, will be available for purchase on the site.

According to Wikipedia, the long and varied history of Aunt Jemima starts with a vaudeville song written in 1875. The mammy-like character of Aunt Jemima quickly became part of American vaudevillian legend. By 1889, Aunt Jemima’s apron-and-kerchief-wearing persona was bedecking boxes of pancake mix, but it wasn’t until 1966 that Quaker Company introduced the iconic Aunt Jemima pancake syrup.

Aunt Jemima traded in her kerchief for an updated look in 1989, but auntjemimapancakesyrup.com marks the first time that the beloved syrup has stepped into the digital age with a website dedicated solely to it. With blog posts dedicated to all things Aunt Jemima, this website celebrates the beloved syrup’s history, iconography, and cultural contributions.

Users are encouraged to post comments to blog postings and share the influence that Aunt Jemima pancake syrup has had on their lives. As the website evolves, additional media, including historical promotion materials like songs and commercials, may be included.

For any Aunt Jemima aficionado or student of popular culture, the new pancake syrup website is sure to delight. With its mix of collector-ready products, smart and savvy blog postings, and interactive designs, the Aunt Jemima pancake syrup website offers users the chance to interact with this perennial pop culture favorite and bring this beloved brand into their homes in a new way.

The new Aunt Jemima pancake syrup website symbolizes just how important the Aunt Jemima brand has become to popular culture and to the breakfast traditions of millions of consumers.

With flavor varieties that include Original, Lite, Butter, Butter Lite, and Country Rich, Aunt Jemima’s syrups are an essential part of breakfast. The new website and its accompanying array of specially selected products will let Aunt Jemima syrup enthusiasts bring the brand, and its traditions of Southern hospitality, into their homes.