Chicago, IL -- (SBWIRE) -- 08/09/2011 -- BrightBin, the premier Chicago-based manufacturer of waste-free lunch boxes, debuts a new and improved New Generation Lunch Box™ as the ultimate back-to-school solution for packing eco-friendly lunches. Offering an improved front fastener for functionality, the BrightBin New Generation Lunch Box is non-toxic and 100 percent free of BPA, phthalates, lead and PVC.

Market research indicates that the cost of using four snack size plastic bags to prepare a lunch five days a week for one child is over $60.00 per year. For a child kindergarten through 8th grade, that’s $540. For two children, it’s $1,080. BrightBin’s zero-waste lunch box offers a colorful bento-style box that travels well by itself or securely fastens inside a favorite insulated or cloth carrier, ridding the need for plastic bags and food storage containers.

“BrightBin’s New Generation Lunch Box is an easy-to-use, reusable lunch box that helps parents teach our children to be responsible citizens of the planet,” said Stephanie Stiller, founder of BrightBin. “Greener lunches mean lower cost, better nutrition and less trash headed for the landfill.”

The two-level design offers three divided compartments on the first level and a smash-free sandwich/entrée compartment on the top. The compartments are perfectly sized for portion control and can help improve healthy eating habits. The top sandwich section offers a rubber gasket making it leak-resistant to spillage. Not only is the product dishwasher and microwave safe, but it has already received rave reviews from consumers for its durability, performance and efficiency.

The New Generation Lunch Box sells for $16.95 at www.BrightBin.com and at select retailers nationwide. The lunch box is available in two colors, including transparent Blueberry Blue and transparent Raspberry Red. For more information or to purchase The New Generation Lunch Box, and other themed insulated lunch bags visit http://www.BrightBin.com.

About BrightBin, LLC
BrightBin, the manufacturer of The New Generation Lunch Box™, launched in 2010 as the premier waste-free, eco-friendly, non-toxic lunch box that has redefined the lunch box category. Founded by Stephanie Stiller, a mother of three and former teacher, BrightBin is a money- and time-saving solution to packing a traditional lunch without the use of plastic bags, which are known to negatively impact the environment. BrightBin’s products include The New Generation Lunch Box in both red and blue. BrightBin is a privately held company based in Chicago. For more information, visit www.BrightBin.com, follow BrightBin’s Twitter stream or their Facebook page.