Los Angeles, CA -- (SBWIRE) -- 08/29/2011 -- Shopshop, the known resort to formal apparel shopping, launches the ‘All-White’, and new designer range prom dresses. Shopshop is also proud to announce new additions to the catalog with tutu short styles and ruffle design innovations in 2012 prom dresses. The next collection of 2012 prom dresses has added the all shine outfits for 2012 prom season.

“Distinctiveness is pre-dominant at shopshop’s exclusive collection. We have every style in trend with extraordinary quality. There are the tutu inspired added to the collection, and the All whites quite drifting towards the unconventional styles for 2012 prom dresses. The all-versatile styles are available at Shopshop worn on other occasions, making things easy for those who shop for it. It gives them value for the money spent on any dress at Shopshop. Look for red carpet celebrity styles and you will be coming for more in lace cuts, side slits, the all friendly flares and ruffles extravagant on 2012 prom dresses.” As said by Andy Anand, couture designer, Shopshop.com.

Strapless soft sweetheart of chiffon or satin is the fabric in use for most of the 2012 prom dresses range available. Lace innovation, net covering over the midriff of 2012 prom dresses has laces criss crossing and a choker style halter most liked for fashionable creation for 2012 prom dresses. Shopshop brings in pure white creation with celebrity inspired back straps embellished style, the curve defining of all and hater neckline white 2012 prom dresses with similar color embroidery with extensive use of English net are all added into the stock of exclusive collection. One shouldered white 2012 prom dresses have that modern essence with side ruffles cascading and beads added for sparkle. 2012 prom dresses in white for prom 2012 are available at http://www.shopshop.com/2012-Prom-Dresses.html

Online orders are placed at 1-(909)-634-8590 Mon to Saturday 9-5 Pacific Time, 020-7993-2248 (United Kingdom) and 028-212-5303 (Australia).

Video on prom dresses collection at http://www.youtube.com/user/promdresses08

Shopshop is on Facebook and Twitter. Link available at http://www.shopshop.com

Myspace link at http://www.myspace.com/shopshopcom

About Shopshop.com
Shopshop.com is the apparel company dealing in formal dresses for prom nights, weddings and other formal occasions. This California based company adds exclusive collection of all white conventional style 2012 prom dresses. Searching 2012 prom dresses is easy and size and color choices can be made through the size and color chart available with replacement guarantee if any.