Riolunato, Modena -- (SBWIRE) -- 09/09/2011 -- This easily accessible tool, thanks to an internal search engine, a showcase on latest and most reviewed products, a comment area and a thank-you button, offers aspirant buyers an effective way to keep themselves up to date with what's new on the market and to quickly identify and obtain an overall opinion on what they are looking for.

Since the launch on the web, it has now more than a half million reviews on over 250 thousand items, categorized in Electronics, Music DVD, Books as well as Home & Garden, Toys & Babies and Travel.

Each classified product comes with rich information, other than reviews, such as texts, descriptive images, price, discounts and related items. In addition, whether you want to proceed in purchasing your object, a direct link to the original online store is also available in the information page.

Visitors are immediately able to read, vote or comment all the reviews at their first access and, after a fast and free registration, they can start reviewing and using their account to keep in touch with friends and follow their comments in real time.

Everything has been developed through social networking spirit thanks to the integration of the major social websites.

Every day Opiniomate collects and aggregates several thousands of opinions, expressed as straightforward acknowledgments or as 160-character comments or as short videos that act as demonstrative guides.

At last but not least, soon a serie of prizes will be drawn for the most popular and regular users, such as discount codes and coupons on the items of which they have left the best review.