Northolt, Middlesex -- (SBWIRE) -- 09/15/2011 -- Babies love to be close to their parents, and baby carriers helps support this special bond and at the same time offers parents more freedom to be able to use their hands at the same time. They are not only convenient, affordable, easy to use and safe but they also offer parents additional benefits including, the ability to breastfeed on some types of carriers, security for the baby, parental bonding in addition to offering parents a close view of their baby which enables them to check how they are at a glance. Some research also indicates it can reduce the amount a baby cries.

Babycity is a dedicated baby shop offering new parents an extensive range of products for their new baby and is delighted to announce they are now stocking the Esprit 3 way carrier.

This carrier is secure and versatile and allows parents to hold baby 3 ways, front to front, front to back and back to front. Suitable for babies from 3.5kg, the harness is designed to provide ideal anatomical position for parent and child.

One of the biggest names when it comes to baby carriers is Baby Bjorn. With years of development and knowledge they developed the Baby Bjorn active carrier, which has fast become one of the most popular selling carriers worldwide, partly due to its brand heritage but also because of its innovative design and back support system.

The Baby bjorn Active Carrier is a sturdy baby carrier, designed to carry heavier children for longer. The comfortable lumbar support and the wide, padded shoulder straps provides an even weight distribution. The baby carrier provides excellent support for a child’s back and head, making sure his/her legs and arms are in a physiologically correct position.

When your child is a little older, the neck-rest can be folded down so the child can face forwards and look around.

In addition to their range of carriers from top names including Tomy, Infantino, Obaby, Hello Kitty, Baby Bjorn and Esprit, babycity also carriers a range of baby carrier accessories including a rain cover, fleece cover and bib. All items are held in stock for a speedy next working day delivery.