Bloomsbury, London -- (SBWIRE) -- 09/29/2011 -- There are not many in the creative digital agency online world that have the expertise and up to speed know-how of goBE Digital; an agency where the staff live and breathe the internet when at work and when at home. In fact, there is probably not an hour of the day when the designers and marketers at goBE are not online. It means that the machinations of the world wide web is within the agency’s DNA to such an extent that the internet holds no fear for them despite the constant changes and vagaries of online marketing and search engine optimisation.

It is hard to believe that there was a time when advertising agencies handled advertising and below-the-line agencies handled direct mail, and marketing agencies handled leaflets and brochures. How simple the world was then when Mad Men ruled! Nowadays, a digital marketing agency will handle everything that goes online, a market that dwarfs current UK TV audiences. Of course, there are still advertising agencies producing high-end TV commercials for big brands but, more often than not, it’s viral campaigns on You Tube that make all the difference to website sales.

Every digital agency London has at its fingertips an opportunity to sell to the entire global audience, but how that is done takes considerable expertise from the creation of a e-commerce website design to the seduction of the customers. For big brands, such as Marks and Spencer, a great deal of money is spent online raising the organisation’s profile and, although smaller businesses do not have the same buying power, the techniques employed by M&S from the structure of a website, its design and ease of use, complemented by Search Engine Optimisation can be mirrored by others to great effect. After all, as every creative digital agency marketer knows full well, creating a great website is just the beginning; it’s getting it found is a problem in an online world that is constantly changing and evolving.

It is fondly believed by some that good marketing could sell coals to Newcastle and oil to Arabs but that is not true. There has to be demand for a product or service for it to sell. A good digital agency is simply the matchmaker; the bridge between the supplier and the buyer; a buyer that would buy from a competitor if the online marketing skills of experts within the digital agency were not employed.