Bloomsbury, London -- (SBWIRE) -- 09/30/2011 -- Is your website clapped out?

There is a reason why a select group of leading digital marketing agencies such as goBE Digital is so effective in luring customers to their clients’ websites – they work at honing their skills every day because the internet is evolving every day.

E-commerce website design covers four principal areas and the first is the construction of the website itself which must be structurally sound with good coding.

The second area of importance is the overall design of the website and how easy it is to navigate. An E-commerce web design agency that is of a high calibre, understands that visitors decided to stay or leave a website within a matter of seconds. First impressions count more with website design than in any other sphere of business.

The third area of importance for a website is its content which is usually a mix of photos, a little Flash imagery and copy. The copy should be very well written, refreshed regularly and peppered with a mix of carefully selected keywords and key phrases. The quality of keyword research undertaken by E-commerce web development organisations can make or break a website in terms of whether it’s a success or an online wall flower.

The fourth vital ingredient of any website is the product or service offered; no amount of carefully researched niche keywords can make up for a product for which there is simply not a market. Leading E-commerce websites UK understand that there has to be a fundamental market for a product for it to sell; all any E-commerce design agency can do is encourage buyers to visit website A instead of visiting website B. In other words, if your product is a water jug with holes, no amount of online marketing will turn a useless product into a best seller. However, if your product is a water jug that is well-designed and does its job pouring water, then an online marketing campaign by an expert digital agency London can lure buyers away from Dartington Crystal jugs to the specialist water jug website.

Make your website purr
Very few people that own a sophisticated German car would ever consider undertaking a service themselves for the simple reason that the engine is too complicated. The internet appears like a free for all and yet that is misleading; it is deceptive in its complexity whilst encouraging E-commerce business people to spend, spend, spend on affiliate marketing, sponsored links and pay per click.

The internet is a machine that can be made to work for you but it can never be entirely controlled even by commercial giants as that is no in the interest of Google at all.