Wangfujing, Beijing -- (SBWIRE) -- 10/11/2011 -- As part of its continuing “Enriching Your Life” campaign, The Peninsula Hotels in Asia and North America, a selection of legendary hotels (http://www.peninsula.com/Peninsula_Hotels/en/Discover/default.aspx), are showing their support for Breast Cancer Awareness Month throughout October with “Peninsula in Pink” – a new groupwide campaign to raise both awareness and funds, with signature pink-themed promotions including afternoon teas and a specially designed pink ribbon pin, with a percentage of the proceeds going directly to breast cancer-related charities in each destination.

Breast cancer is the most prevalent cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide and nearly one in four female cancer sufferers. The most common cancer in women in both developed and developing areas, it is the principal cause of death among women globally. Though far less common than in women, it is also possible for men to develop breast cancer, accounting for approximately 1% of all breast cancer cases.

With these grim statistics in mind, The Peninsula Hotels are harnessing their resources with “Peninsula in Pink” initiatives at all hotels, with each Peninsula hotel partnering with a local breast cancer organisation in their respective destination for fund- and awareness-raising. The Peninsula Beijing will be supporting China Pink Ribbon Breast Cancer Awareness Foundation.

A signature attraction across all hotels will be the “Peninsula in Pink” Afternoon Tea. Through the years, the Peninsula Afternoon Tea has become a hallmark feature of every Peninsula hotel around the world, and so each of the luxury hotels (http://www.peninsula.com/Peninsula_Hotels/en/default.aspx) has created a pink-themed tea for the month of October, offering a selection of pink-hued cakes and pastries in addition to scones, clotted cream and preserves. The Peninsula Beijing’s “Peninsula in Pink” Afternoon Tea will be served daily in the Lobby from 2:00pm – 6:00pm, with a donation of RMB25 made to China Pink Ribbon Breast Cancer Awareness

Foundation for every Pink Tea sold.

An exclusive “Peninsula in Pink” pink ribbon pin has been designed to mark Breast Cancer Awareness Month. Worn by every Peninsula Beijing staff member throughout the month, pins are also available for sale at RMB33/one, with a donation for each pin sold.

The Peninsula Beijing’s bartenders have created a special pink-hued cocktail named “PINK”, which is served at the Lobby Lounge, with a donation of RMB25 made for each cocktail sold.

The Peninsula Spa by ESPA: One of ESPA’s top-selling products is their Pink Hair and Scalp Mud, and so it was a natural choice for a fundraising treatment, with each Pink Ceremony garnering a donation of RMB171 can be raised.

As for accommodation, a Pink Suite Package priced at RMB16,303 has been created. Special offers include 2-night stay at hotel’s Beijing Suite, round-trip airport transfers by hotel’s BMW, daily American breakfast for two, 60-minute Spa treatment for two and more.

To enhance the atmosphere, pink flowers will be displayed throughout the hotel, pink candles will be placed in all hotel outlets and the stone lions at the entrance of hotel will be lighting up in pink.

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of transport, club management and other services. The hotel portfolio of the Group comprises The Peninsula Hotels in Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, Bangkok, Manila and Paris (opening in 2013). The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John’s Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand.