Chorley, Lancashire -- (SBWIRE) -- 11/17/2011 -- Avalon River Cruises suggest that the increase in bookings is due to Brits wanting to escape the shopping frenzy which Christmas creates.

A spokesperson for river cruise specialist, Avalon Waterways said: “The trend in Christmas markets has grown significantly because our customers don’t want a stressful shopping experience this year and these markets offer something a little bit different than what you might find in Debenhams.’

Avalon River Cruises are offering sailings through Basel, Switzerland, Strasbourg, Rhine and Germany and guests can enjoy a week exploring traditional Christmas markets and traditional on board Christmas celebrations.

James Cole, Director of Rivervoyages.com said: “Over the past 5 years Christmas shopping in Britain has become a nightmare and with cruise lines such as Avalon River Cruises offering sailings to Europe’s most popular Christmas markets, it really does come as no surprise that customers are looking to go somewhere a little different for their Christmas shopping.’

“A river Christmas market cruise is a great way to see the sights and sound of Europe and discover the origins of Christmas in these quaint towns along the river. The kind of presents that you can purchase from these markets is one of the main attractions, with handicrafts, hand-made candles, and wooden toys to name just a few!”

To view the complete itinerary visit: http://www.rivervoyages.com/river-cruise-line/avalon-waterways/

The river cruise market has risen by 8% since 2009 and popularity continues to grow with river Christmas markets having a direct impact in this growth.

A spokesperson for Avalon Waterways added: “Our Christmas market cruising has been extremely popular this year and it has certainly helped in the growth of the river cruise industry. We have sold so many Christmas market cruises that we have already added more for 2012.”