Ahmedabad, Gujarat -- (SBWIRE) -- 11/18/2011 -- Infibeam powers the official online shopping store of ABP, bringing in a wide range of literary work especially in Bengali language, making it available all across the country. It is a very unique initiative, bringing a large set of unique selection of Bengali books online.

Commenting on powering ABP shopping, Mr. Sachin Oswal, Co-Founder and COO, Infibeam.com said, "Getting ABP online is a significant milestone for the e-commerce industry in India as it specifically caters to making that genre of literature available which is not easy to find and procure. Their conviction strengthens the prevalence & authority of the platform we have built".

Mr. Kaushik Banerjee. Vice President at ABP & ABP Digital commented saying "One of our focus areas and strength for the time to come is going to be on our E- commerce initiatives in order to get consumed in our digital bouquet. We are happy to partner with Infibeam to make a large set of unique selection of Bengali books just a click away for our valued customers"

Mr. Sachin Vashishta Head, Business Development, Sales & ECom, ABP Digital, commented saying, "We chose Infibeam.com for it being the biggest player in e-Retailing; banking on their vast experience in online shopping for the past 4 years with the largest selection of books. They have provided a great platform and we look forward to growing this line of business."

Infibeam plans to add on more languages and range of books on the platform and make maximum authors, publications and genres of literature available on the site. Infibeam successfully runs Crossword (http://www.crossword.in/) and is a host to many other bookstores on its e-commerce platform.

About Infibeam.com
Infibeam.com is India's leading eCommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, KKR, OM Books, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam recently launched Builabazaar.com a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 350 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.