Enterprise, AL -- (SBWIRE) --11/23/2011 -- Local Dothan, AL Mazda dealer, Mitchell Mazda, is showing customers the added value of using digital service records for their Mazda vehicles. Mazda was the first car company to have what are known as digital service records (DSR). The digital records add convenience, efficiency and security for Mitchell Mazda customers.

ICM Research, a public opinion research and insights consultancy firms, estimates that cars with complete service histories are worth more and tend to be easier to sell to a potential buyer. It was found that complete service histories can increase a cars value by as much as 26 percent.

DSR was launched in Mazda vehicles in 2006. However, any Mazda built since 1998 can be added retrospectively to the database if requested. “DSR replaces the traditional service record book which sits in the glovebox for 364 days of the year, emerging once every 12 months to be stamped when the car has its annual service,” explained David Wilson-Green, Aftersales Director at Mazda UK.

Mitchell Mazda uses the digital service records for every customer that has service completed in their Service Center. Using Mitchell Mazda as a service provided brings additional benefits for customers. Original Equipment (OE) parts are used that come with a two-year warranty and fully-trained Mazda technicians can keep Mazda cars running at their optimal condition. Mitchell Mazda also has access to important vehicle software updates, which some independent garages may not have.

DSR are also much more secure than traditional paper records because they are much harder to falsify. DSR also allows Mitchell Mazda to validate warranty repairs instantly, and securely follow a vehicles mileage. Most importantly DSR allows Mazda to follow service records for all types of jobs, like check-ups, inspections, and even if the car has been fitted with a new odometer.

Visit Mitchell Mazda for service that helps Mazda owners increase the value of their vehicle, while also providing convenience, efficiency and security. Schedule a service appointment online today by visiting http://www.mitchellmazda.com/schedule-service.aspx. Also, stay up-to-date with all the latest Mazda news on Mitchell Mazda’s Facebook page at http://www.facebook.com/MitchellMazda.

About Mitchell Mazda
Mitchell Mazda is proud to serve the Dothan, Alabama area. Carrying a full line of new and used Mazda cars, Mitchell Mazda offers the best selection when it comes to purchasing a vehicle. The knowledgeable service department at Mitchell Mazda is prepared to assist with repairs and routine maintenance and the Parts Department offers one-stop shopping on a full selection of Mazda parts and accessories. Mitchell Mazda strives for 100 percent customer satisfaction at every visit.