Bangalore, Karnataka -- (SBWIRE) -- 12/06/2011 -- Pepris Mine, an online brand with a ‘Direct to Consumer’ business model in the consumer internet space has launched ‘better fit’ clothing for Men. Commenting on the launch, Mr. Anup Ramachandra, Co- Founder of Peprismine.com said, "Peprismine offers great value proposition in terms of better fit, better quality products and convenience by leveraging the power of internet and eliminating the inefficiencies/limitations that exists in the offline retail outlets, thereby bringing in a new dimension to the retail industry in India.

Getting good fit clothing is always a problem that majority of men face. The shirts offered by the existing brands are either too tight or too loose. With tightness comes uneasiness and with looseness comes sloppy shoulders, excessive bunching at waistline after tucking, tighter collar, bigger/ wider sleeve widths. We have addressed these problems by developing a proprietary fit for Indian men and are able to provide a better fit, says Anuj, Co-Founder - Peprismine.

With no standardization in terms of sizes- the regular 38 or 40 in brand X would give customers a different fit and the same size 38 or 40 in brand Y would give a different fit or still worse, even same brand with the same size (As purchased previously) sometimes varies, thereby making it extremely difficult for customers to get good fit clothing even with multiple dressing room sessions. To provide utmost convenience to our customers and without further confusing them about the size, we provide a fit based on inputs provided by the customer. Once the order is placed, in most cases the order is delivered in 48-72 hours.

To offer customers best in class service, Peprismine offers its collection from Rs 899/- (Inclusive of all taxes) with free shipping, free returns across India through a reputed courier partner. Currently our courier partner provides us with coverage to reach 8000 pin codes in India. Peprismine also offers Cash on Delivery (COD) option for its customers, who wish to pay after getting the order delivered. In addition, Peprismine also offers its customers a 30 day Hassle Free return/ exchange option.