Woodstock, GA -- (SBWIRE) -- 12/07/2011 -- Atlanta based Sports Works today announced that Quique Lopez has been appointed Technology Director of Sports Works. Sports Works is as sports marketing agency specializing in the strategy, planning, buying and selling of sports sponsorships and media. Lopez is CEO of Panorama Press, an internet technology firm focused on web development and social media.

Lopez has been appointed to head technology initiatives in areas of media based sponsorship planning, retail consumer promotion, on-site, on-line and in-arena activation. The primary focus will be on the development, deployment and management of user experience databases as well as social media infrastructures rooted in mobile applications.

“We are delighted to welcome Quique Lopez to our senior staff. We are looking forward to offer his experience to better serve our clients. We feel that the technological component of our service will uniquely leverage our clients’ brands in the marketplace” said Philip Leopold, CEO of Sports Works.

“We are excited to be adding a modern, technological component to the planning and management of the tactical end of sports investments. Lopez experience with social media, consumer promotions, customer hospitality and tactical communications will certainly add to our Arsenal.” continued Leopold.

“We lead our Clients through initial contract structure and negotiations, renegotiations, and all media-driven sports programs. Having 40+ years of experience on the many sides of sports, we possess an a great understanding of where properties have flexibility, where their margins are, and what creative deal structures they are willing to consider. With Quique on the team, we bring additional measurable value and cost savings to clients.”

“It is an honor to join the SportsWorks team. Their ‘insiders’ understanding of sports marketing and excellent track record make it an easy decision. I am eager to add to their exceptional creativity and wealth of experience,” said Lopez. “The company’s culture of accountability is especially attractive to me because it guided by the principle of producing measurable added value and cost savings to clients.”

SportsWorks, has been in the sports marketing field for over 20 years and has a diverse portfolio including brands like Coca Cola, Russell Athletic, United Parcel Service (UPS) and Western Union. The company has worked with many sport properties including Major League Baseball, NASCAR, NFL Players Inc and the United States Soccer Association. SportsWorks is located in Midtown Atlanta and services clients internationally.