New York, NY -- (SBWIRE) -- 12/08/2011 -- Online social beauty platform, House of Mikko, wowed beauty and hair bloggers, hair stylists, fans, and users with a sneak peek of their new mobile app, I Love Your Hair, last Thursday.

Primarily women attendees gathered at the Hair Rules Salon in New York City for a night of hair makeovers, product giveaways, and seeing the app in action.

The I Love Your Hair app is fueled by women’s open communication through sharing their own haircuts and styles. The app allows women to browse galleries of hairstyles, all of which are submitted by real women—an effort to drive women to love their own hair. Additionally, the app provides a list of nearby salons and reviews of it and its stylists.

House of Mikko team members showed guests the app, which launches in the beginning of 2012, and House of Mikko co-founder, Kai Freeman gave an informative talk about the app and its many uses.

Guests found the event empowering and encouraging—signs printed with “I love my…” let guests fill in the blanks with their own favorite hair features. Signs read about a love for curls, kinks, frizz, and even “my crazy morning hair!”

House of Mikko user, Angie Martinez, won a hair makeover with Hair Rules’ owner and celebrity stylist, Anthony Dickey. Dickey’s clients include Michelle Obama, Alicia Keys, Sarah Jessica Parker, and now a satisfied Martinez who finished in her “I love my…” sign with “my makeover!”

Dickey gave other guests, including Makings of a Better me’s Sukari, makeovers and provided attendees with hair demonstrations, transformations, and Hair Rules product explanations—who were all sent home with gift bags filled with Hair Rules and Twisted Sista products, as well as Noel New York free hair blow out cards and Essence Magazine’s Special Hair Issues.

The packed salon enjoyed cocktails provided by Pharrell Williams’ Qream Liqueur and cupcakes by Baked by Melissa.

Bloggers at Day & Night Socialite said the event brought on “a case of serious natural hair envy!” while Hey Fran Hey blogger, Francheska, says, “The event was flawless… Looking forward to the new I Love Your Hair app!”

I Love Your Hair launches in January 2012 and is available for iPhone devices. Sign up now at http://www.ILoveYourHairApp.com to be the first to access the innovative app.

About House of Mikko
House of Mikko is an innovative beauty community that allows users to create a profile identifying their unique features, beauty goals, skin, and hair types, and then utilize this information to generate the best beauty and hair products for their distinct traits. The recommendations are based on what worked for other women of similar or the same skin and hair types. House of Mikko connects and encourages women to love how they look. To learn more visit http://www.HouseOfMikko.com