London, UK -- (SBWIRE) -- 12/15/2011 -- TechNavio today launched its report, Global Phone-based Authentication Market 2010-2014, which is based on an in-depth study of the Americas and the EMEA and APAC regions. The report aims to aid decision makers understand the road map of this market.

Commenting on the report, an analyst from TechNavio’s IT Security team said, "The impressive growth of the Global Phone-based Authentication market has encouraged the entry of phone-based authentication-specific vendors. The barrier to entry is low, leading to the easy entry of small vendors. Since the market is in the growth stage and the adoption rate is still low, the growth rate is expected to increase by 2014."

According to the report, the major driver for the Global Phone-based Authentication market is the growing need to reduce the complexity involved in the authentication process. In comparison to other software, phone-based authentication does not require any additional hardware or device to be carried around, thus reducing complexity. The report also discusses the challenges associated with telecommunication infrastructure issues in developing regions.

The study was carried out using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

TechNavio is the market research platform of Infiniti Research publishing periodic reports on multiple areas of niche and emerging technologies. For further information, please visit http://www.technavio.com/content/global-phone-based-authentication-market-2010-2014. Follow us on Twitter @Technavio for daily industry updates.