New Delhi, India -- (SBWIRE) -- 12/22/2011 -- The Copy House, India’s leading copywriting agency has introduced content strategy services at affordable rates. Leading content strategist, Shweta Bagla, also the founder of the company, will offer her expertise at affordable rates for anyone buying web content services from the company.

Says Shweta Bagla, “Content strategy is a relatively new concept, especially in India. Most clients don’t fully understand the potential content holds in making their website successful. A content strategist meticulously plans a strategy for your website based on your target audience, products, brand and marketing objectives. The strategy also clearly defines the language, vocabulary and tone that your audience will use. It also plans a schedule for content governance.”

An expert in content strategy, Shweta Bagla has helped many websites achieve content that is concise, fresh, relevant and well-written. The result has been an increase in traffic and the number of leads.

Adds Ms. Bagla, “The services of a content strategist take you far beyond just well-written content. The ramifications are more far-reaching.

Good quality content that gives the user the information he’s looking for, when he wants it makes people want to visit your website repeatedly. Moreover, search engines index usable websites with good content and are likely to rank them higher. This leads to more traffic, leads and conversions. At The Copy House you receive these services at an affordable rate, giving you a very high ROI.”

For more information on content strategy services from The Copy House please visit http://www.the-copyhouse.com/service/content-strategy.html