London, England -- (SBWIRE) -- 12/23/2011 -- Since being bought by MoneySupermarket.com, a leading brand for comparing a plethora of financial products, savings.co.uk has gone from strength to strength. With a strong team of journalists from well-respected backgrounds in national newspapers, the website offers comprehensive guides on a wide range of savings rates, with impartial recommendations on the advantages that each type of account provides.

The personal finance hub is also regularly updated with news and features that delve into the latest consumer affairs in more detail.

For consumers who have banked with a certain financial services provider for many years, there is also a detailed and impartial profile of leading banks and building societies available on savings.co.uk under the “Providers” tab. Opting for a new investment, bond or savings account with a different institution when the terms of existing ISAs conclude provides the opportunity to seize the best rate available on the market at the time, and enables customers to receive flexible withdrawal terms or several access methods to suit their current circumstances.

Liz Phillips, Editor at savings.co.uk explains, “We don't just inform our customers about the best savings rates and accounts, we also keep them up to date with those that have fallen out of the best buy tables so they can switch their money quickly. We know high inflation and low interest rates are a toxic combination so we also provide comprehensive tips on how to beat inflation.'

As tuition fees rise to a maximum of £9,000 from 2012, the website has positioned itself as a must-visit resource for advice on how to save for children and grandchildren. The Child Trust Fund, which gave the parents of all new-born babies £250 to invest in stocks and shares, and a further £250 at the age of seven, has now been abolished under the incumbent government, meaning that concerned parents are now seeking advice on how to offer financial security to their offspring.

Savings.co.uk is part of a family of personal finance websites that aim to help the consumer make the right decisions when it comes to choosing a financial product or service. The portfolio ranges from mortgages to life insurance, credit cards to pensions.