Somerville, NJ -- (SBWIRE) -- 01/10/2012 -- Congoo LLC, parent company of Adblade.com will change its name effective January 2012 to Adiant. This change is part of a larger rebranding effort to emphasize the company's commitment to digital media technology solutions for publishers and advertisers.

The announcement of the name change was made by Ash Nashed, CEO of Adiant. "The name Adiant promotes the strong advertising background and technology expertise of our company," said Dr. Nashed. “In 2012, we are releasing several exciting new products and needed a new company name to reflect our positioning.”

About Adiant
Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. Our brands have been completely engineered from the ground up to offer both immediate and long term sustained value with the highest level of customer service. For more information, please visit http://www.Adiant.com