Dallas, TX -- (SBWIRE) -- 01/23/2012 -- Profit was down for many retailers in the market as a result of price deflation in key categories driven by the strong Australian dollar, the challenging retail environment, coupled with the extreme wet weather on the east coast of Australia in 2010. This has forced retailers to run frequent and deep discounts to maintain volume sales and hit profit targets.

Online retailing presents compelling offer to consumers

Consumers are increasingly conducting their consumer electronics shopping online. Most utilise the internet for product comparison, consulting online reviews and expert forums to reach their purchase decision. The strong online retailing infrastructure and fulfilment allow consumers to purchase on the internet as more online retailers present a strong value proposition to entice consumers.

Convergence of product functionality

There is continued blurring of product categories as form and functionality of gadgets converge with each other. As manufacturers try to layer on more features and attributes to attract a bigger market, products take on characteristics from other categories. Ultimately consumers stand to benefit as they are able to purchase a product with enhanced features with a relatively low monetary outlay.

Portability is paramount

As mobile internet connectivity becomes more affordable and widely accessible, consumers switch to portable computers such as smartphones, laptops and tablets to access social networking sites, news and information on-the-go. Portable gadgets become enablers as consumers are increasingly demanding the ability to access information instantly everywhere. Portable devices which allow users to communicate, transact and keep informed anywhere and at any time will continue to grow in demand.

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