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Strategic Analysis of European and North American Automotive Human Machine Interface Market

ReportsnReports adds new industry research report on Automotive HMI Market for Europe and North America.

 

Dallas, TX -- (SBWIRE) -- 01/31/2012 -- This study strategically analyzes the European and North American market for Automotive Human Machine Interface. Key market drivers, restraints, market trends and technology trends are discussed. The study discusses market revenue and unit forecasts with pricing analysis of the HMI Interfaces including Voice Control Interface and Multifunctional Knobs. Also comparative analysis of availability of different HMI options is provided. Further, the study focuses on customer preferences, various OEM offerings and supplier profiles as well as value chain analysis and strategies for reducing distraction and ensuring a safe driving environment. This study also provides strategic recommendations to OEMs, Tier 1 and Tier2 suppliers.

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Table of Contents

Research Objective and Methodology 11

Partial List of Industry Participants Interviewed 12

Research Scope 13 Geographic Definitions and Research Timeline 14

Definitions 15

Executive Summary
HMI Product Life Cycle 19
Elements of HMI 20
Significance of In-vehicle Functionalities in Different HMI Options 22
Industry Challenges 23
Market Overview 24
Technology Roadmap 26
Criteria for Choosing HMI 27
Supplier Selection Criteria 28
Key Findings 29

Total European and North American Automotive Human Machine Interface Market
Market Definitions of Various HMI Options 31
Product Life Cycle Analysis 32
Industry Challenges 34
Key Market Drivers and Restraints 35
Competitive Benchmarking 40
Overview of Total HMI Market 44
Value Chain Analysis 47
Case Study—Ford Europe 48
Case Study—Opel Europe 49
Case Study—PSA Europe 50
Case Study—Visteon Europe 51

European and North American Market for Voice Control interface
Introduction and Need of Voice Interface 53
Key Market Trends 54
Industry Challenges 55
Application Roadmap for Voice Control Interface 56
Identifying Areas of Improvement 57
Usefulness of Functionalities Controlled via Voice Interface 58
System Architecture of Voice Control Interface 59
Comparative Analysis of Product Offerings of Key Participants 61
European Market for Basic Voice Control Interface 63
European Market for Advanced Voice Interface 64
Segment Break-up of European Basic Voice Interface Market 65
Segment Break-up of European Advanced Voice Interface Market 66
North American Market for Basic Voice Control Interface 67
North American Market for Advanced Voice Control Interface 68
Segment Break-up of North American Basic Voice Interface Market 69
Segment Break-up of North American Advanced Voice Interface Market 70
Pricing Analysis for Basic Voice Interface 71
Pricing Analysis for Advanced Voice Interface 72

European and North American Market for Steering Wheel Controls
Introduction and Need of Steering Wheel Control Interface In-car 74
Key Market Trends 75
Application Roadmap For Steering Wheel Controls 76
Industry Challenges 77
Current and Future Market Positioning 78
Steering Wheel Buttons Without Voice Control 79

European and North American Market for Multifunctional Knobs
Introduction to Multifunctional Knobs 81
Key Market Trends 82
Industry Challenges 83
Application Roadmap for Multifunctional Knobs 84
Technology Roadmap and Market Overview 85
European Market for Multifunctional Knobs 86
North American Market for Multifunctional Knobs 87
Segment Break-up of European Multifunctional Knobs Market 88
Segment Break-up of North American Multifunctional Knobs Market 89
Pricing Analysis for Multifunctional Knobs 90

Voice of Consumer Study Output —APPS and HMI
Voice of Consumer Study 92
Methodology (Europe) 93
Methodology (US) 94
Preferred HMI Inputs: Details (Europe) 95
Preferred HMI Output: Details (Europe) 96
Smartphone Control Concepts (Europe) 97
Preferred HMI Inputs: Details (U.S.) 98
Preferred HMI Outputs: Details (U.S.) 99
Preference towards Smartphone control concepts (U.S.) 100

Conclusions and Recommendation
Conclusions 102
Strategic Recommendations 103

About Frost & Sullivan 106

List of Figures

List of Charts

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