London, England -- (SBWIRE) -- 02/13/2012 -- The baby bouncer segment may seem like a highly cluttered, albeit highly competitive one. As a baby products distributor, you may wonder about the niche into which two new products might fit. After reviewing the existing marketplace, as well as the features of the new models, it is clear that these should surely find a place in your shop front.

The segment’s four main categories include Baby Bouncers & Seats, Rockers to Seats, Baby Swings & Motion Soothers, and Take Along Swings. Bouncer Accessories are also available. Dominant brands in these categories include Fisher Price, Bright Starts, Hauck Disney and Tiny Love as well as more specialised products from O Baby, East Coast and Hello Kitty.

The leading brands enter products in almost all of the product categories, and these choices can offer the independent retailer a wide range of choice to stock. Two new products come from market leader Fisher Price. With this in mind, you can be assured that not only has the product development been carried out to the most rigorous standards, but that intensive market research was conducted. This means that you can be confident in ordering these from your baby bouncers wholesaler, and knowing that they will not be on your shelves very long.

The Fisher Price Soothe and Go Bouncer builds on some of the most enduring features of bouncy chairs and brings them up to date in a contemporary fashion. It is still a great help for busy parents, as it has all the appeal to keep a busy baby occupied. In a straightforward yet attractive manner, this chair offers the first-time purchaser everything they could want in a single product. Of course, activity is rewarded by the bouncing action and the comfortable seat offers the versatility for both support and action. For the active baby, two dangling toys of a bird with a spinner ball and a hedgehog rattle offer all-round developmental stimulation. Further visual stimulation is provided by the colourful prints on the canopy.

The canopy also provides shade from the elements for those customers venturing outdoors. A unique feature of this chair is the platform which makes it easy to store. This ‘magic fold’ makes it equally attractive to purchasers who want to start getting out and about, since it folds flat. Practical in all regards, it also features non-skid feet and the seat pad is fully machine washable.

For the premium bouncer, the Fisher Price Woodsie Bouncer is an attractive entrant. It is designed around a luxurious new deep and comfortable seat, which appeals to purchasers who want the best for their baby. This soft cocoon features a removable toy bar with appealing tree and leaf design. Toys included on the bar include a clockwork owl, which delights the baby with songs when the cord is pulled. There is also a dangling apple, clacking cherries, and apple teether. Supreme comfort is provided from the calming vibrations, non-skid feet, machine washable pad and three-point safety harness.

As a Baby Bouncers Supplier, you can now streamline your range by taking advantage of these two new entrants.