London, England -- (SBWIRE) -- 03/02/2012 -- yoomi was created by mum and dad Farah and Jim who were frustrated by their experiences of not being able to get hot water in restaurants and having to stumble around in the middle of the night heating water. Inspired to look for a better solution yoomi was conceived.

Jim Shaikh, MD of yoomi said “We are really pleased to be working with Baby Brands Direct as our exclusive supplier into the UK independent market. We have been impressed by Baby Brands Direct experience, reputation and excellent customer service and look forward to working together to introduce, yoomi, the next evolution in bottle feeding to the independent sector and so to mums and dads in the UK.”

The combination of Farah’s inspiration and Jim’s engineering skills, together with expert advice and help from friends and family, has created a bottle that warms baby’s feed in just 60 seconds. Feeding on-the-go, in the middle of the night or getting feed to perfect breast milk temperature has now become a great deal easier.

yoomi wholesale firm understands that transitioning baby from breast to bottle can be a struggle so they designed a bottle that cleverly warms the feed to the exact temperature of breast milk, not only preserving the nutrients in baby's feed but also providing the familiarity your baby needs to ease the move from breast to bottle. What's more, yoomi's teat is the only teat to radiate gentle warmth, making yoomi the most natural way to introduce a first bottle to breastfed babies.

Baby Brands Direct loves innovative brands that offer independent retailers a point of difference, so is delighted to add yoomi a reputed baby goods wholesale company to their portfolio of feeding products on an exclusive basis.

Baby Brands Direct stock the best brands, the best products at the best prices and offers an easy to use website for independents and department stores to preview and buy stock online for next day delivery with minimum carriage paid orders at just £200.

For more information about Baby Brands Direct and their customer loyalty scheme, simply register at http://www.babybrandsdirect.co.uk.

Tel: 0845 370 8370
Email: sales@babybrandsdirect.co.uk