Stockholm, Sweden -- (SBWIRE) -- 03/04/2012 -- Swedish designer brand LELO will now be under the direction of newly appointed Chief Executive Officer Miroslav Slavic, who will also oversee operations for sister brands PicoBong and Intimina.

A graduate of the Stockholm School of Economics, the new CEO brings extensive experience and expertise of strategic global sales and management. Before joining LELOi AB in 2009, Slavic held the position of Nordic Manager at MTV Networks AB.

LELOi AB is the Swedish company behind LELO, and also holds the Intimina and PicoBong brands under the LELO group. Employing just 10 people in its Stockholm headquarters in their founding year, LELO presently has over 200 employees with offices in the US, Australia, Asia and Europe. It is currently a leading producer of high-quality personal massagers and intimate lifestyle products, selling in over 40 international markets. Since the development and sale of the first LELO product in 2003, the company has expanded its product portfolio to include lingerie, cosmetics and bedroom accessories.