Amman, Jordan -- (SBWIRE) -- 03/20/2012 -- Last week, Le Meridien Amman celebrated the launch of exciting new benefits to its famed Starwood Preferred Guest programme (SPG). Designed as the simplest, most flexible and rewarding programme in the industry, SPG gives members the opportunity to choose from some of the world’s best known, best loved and most luxurious hotel brands including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft and Element.

In celebration of the launch, the hotel invited its SPG members and Corporate Accounts to enjoy an evening of gastronomic discovery at the hotel’s restaurants and bars which commenced in 282 Steaks and Lounge and ended in Tiffany Bar, where they were served illy coffee from the Latitude Bar in a refined atmosphere.
The theme of the event was purple, as per the SPG® colors, where the iconic hotel was lit in purple, decorated with purple balloons, flowers and authentic and modern dishes from all six outlets reflecting Amman’s inspiring and culturally diverse atmosphere.

Guests enjoyed a gastronomic journey of discovery at each of the hotel’s restaurants which included authentic Lebanese cuisine at Al Mukhtar, the finest Japanese cuisine freshly prepared Sushi and Teppanyaki at Benihana, China Town delivering the culinary heritage of China, traditional Italian pasta and pizza dishes at Enzo and tender, delicious Certified Angus Beef steaks at 282 Steaks and Lounge.

The attendees received a token of appreciation for their loyalty from the General Manager, Mr. Giuseppe Ressa in addition to their signed passports; a proof of the completion of the journey and safe landing.

For enrollment on Starwood Preferred Guest please visit http://www.spg.com or more information on Le Meridien Amman please visit http://www.lemeridienamman.com

About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com.

About Le Méridien
Le Méridien, the Paris-born hotel brand currently represented by 100 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus brining unique and interactive experiences to its guests. With close to 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provides a strong international complement to Starwood’s primarily North American holdings. Plans call for dynamic expansion of Le Méridien hotels and resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Istanbul, Coimbatore (India), Koh Samui (Thailand), Taipei, and Philadelphia, and will open in the next 12 months in Bali, Zhengzhou (China), Ho Chi Minh City (Vietnam), and Suvarnabhumi (Thailand). For more information, please visit http://www.lemeridien.com.

Media Contact:
Sewar Sawalha
Telephone: 00962 6 5696511
Email: sewar.sawalha@lemeridien.com
Website: http://www.lemeridienamman.com