Cleveland, OH -- (SBWIRE) -- 03/19/2012 -- Viva La Brand (http://www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand.

Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of two young children. “Building a business from scratch requires tremendous collaboration and expertise from all of the resources involved. We chose Viva La Brand because of their deep experience in consumer research, brand name development, selecting an advertising agency, and rolling out a marketing plan. We haven’t been disappointed!” said Andrea Kimmel, CEO Sweet Kiddles.

“We’re thrilled to have been chosen by Andrea to help bring her childcare concept to life. Using a variety of research tools, we got to know the target market and what’s important to them. Using that knowledge, we came up with the brand name, identified an ad agency partner and developed a strategically sound visual brand identity,” said Laura Sheridan, Viva La Brand President. “And, the brand has taken off. Parents are already signing up to join Sweet Kiddles, even though the doors don’t open until spring. It’s a winning concept and we’re delighted to be part of the launch team,” continued Sheridan.