New Delhi, India -- (SBWIRE) -- 03/22/2012 -- Ray Creations is a professional web consulting and design company offering its services to its clients for the last 7 years now. Search Engine Optimization or SEO has been an inherent part of the company from the beginning; however, it offered its services to select clientele only, as it focused mainly on the promotion of its network sites through SEO and SMO. The company has now come up with SEO packages and is also offering them on a monthly basis for easy affordability. You can see the SEO packages here: http://www.raycreationsindia.com/seo-packages.aspx. Offering monthly packages enables companies and individuals with varying budgets access to SEO and SMO services. It also let clients test the service first for a short duration and then opt for a longer duration package when they feel comfortable working with the company. Running SEO campaign for a short duration will usually not bring you the desired results; a company should at least run its campaign for a minimum of 6 months to get good results.

To explain the services a little more in detail, SEO stands for Search Engine Optimization, a process recognized in the industry to get better results in search rankings. There are millions of people searching for the products and services you are offering using Google and other search engines like Bing and Live. However, there are also millions of other companies offering the same services that you are offering. SEO helps you to do better in searches so that when someone searches for the service that you offer, your site is ranked higher than others. SMO stands for Social Media Optimization and involves marketing your website using social media sites like Facebook, Twitter, and Google+.

Google recommends opting for SEO services and also acknowledges that it will help you to rank better in Google search results. However, it cautions to stay clear of companies that guarantee top rankings and alleges special relationship with Google. Choosing a wrong SEO company can also harm your site as they can make use of black hat SEO techniques to try to quickly rank your site. Black hat SEO techniques try to fool the search engines and make use of techniques that are not considered ethical by Google. It is important to choose a reliable company to get your website SEO done. It would usually be wrong to opt for the cheapest vendor blindly. It may also not be wise not to do a price comparison and go for the most expansive company. The most expensive does not necessarily mean the best; and vice versa, of course.

Ray Creations has extensive knowledge of SEO and SMO and how it can effectively be used to rank your site higher in search engines. See some of the SEO results achieved here: http://www.raycreationsindia.com/seo-portfolio.aspx. The SEO Packages offered list the activities that are included so that you know at the end of the month the amount of work that has gone into the SEO campaign. Ray Creations with its experience and expertise can definitely help your site do better in search rankings the ethical way.