Hicksville, NY -- (SBWIRE) -- 03/29/2012 -- Gone are the days when we used to find people playing computer games secretly during office hours and kids spending their time playing games only on PC at home. This era is of casual mobile games which has created great amount of buzz not only amongst the game players but also the developers. These games are played with touch navigation which makes them more engaging and immersive for players compared to the mechanical keypads. The popularity of casual games surged further with the entry of android in the market which is now the major competitor to apple’s iPhone.

Shailee, marketing expert of Mobile department at OpenXcell Technolabs says “it is really exciting to conceptualize a casual mobile game idea. Casual games are easy to develop but ultimately its creativity and common sense makes your game stand out in the market creating the differentiating aspect”. Shailee adds “for a casual game to rule the market it is utmost important for a developer to communicate the idea clearly and make it engaging for the player.”

OpenXcell recently deployed a Pro version if it’s very successful game ‘Fruit Carnival’ on the Google Play. “Fruit carnival Pro” has maintained the excitement of the same gaming concept with beautiful user interface. The pro version is launched with extraordinary graphics. The game concept is same i.e. the player is supposed to drag delicious fruits into a basket to score points. This game is deployed successfully on the Google Play.

More than 250 million people in the world play casual games either installing them as native apps or playing them online. According to a report, it’s been found that three fourth of the players are female which is interesting to know, as the gaming world has always been skewed towards console loving male gamers. Seeing this trend, the industry is hopeful of a demographic segmentation in the casual game market that would give brand new games to the users and also create new business models.

OpenXcell Technolabs is a world class casual game developer and has come out with its sequential game called the ‘Fruit Carnival Pro’. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. OpenXcell has its headquarters located in the US with its app development centre located in India.

OpenXcell Technolabs is a trusted global offshore android game developer specialized in casual game development across leading mobile platforms. Check out its amazing games at http://www.openxcell.com/

http://www.openxcell.com/mobile-application-development/android-development-india/android-game-development.html

http://www.openxcell.com/casual-game-development.html