New York, NY -- (SBWIRE) -- 03/30/2012 -- Herman Associates, Inc., an integrated marketing communications agency based in New York City, has won the Platinum Award from the Vision Awards Annual Report Competition in the non-profit category. The worldwide competition, representing a broad range of industries and organizations, drew over 5,000 entries from upwards of 25 countries — the largest number of submissions in its history.

“We are very honored to receive this award and are excited for the well-deserved recognition this brings Big Brothers Big Sisters of NYC,” said Paula Herman, CEO of Herman Associates. “Our creative team is also proud to have received a ‘10’ out of ‘10’ for creativity.”

This was the 11th annual report created for Big Brothers Big Sisters of NYC (BBBS) by Herman Associates, who developed the award winning 2011 theme, “Purpose…Passion…Results” — the perfect messaging to highlight the commitment of BBBS staff, board members, the “Bigs”, and numerous other volunteers who work behind-the-scenes to contribute to the long-standing success of the organization. The stories told on the pages of the report focus on their passion and strong sense of purpose that have had a meaningful impact on the lives of many young people, and which have been the driving forces behind the positive results seen by the community as a whole.

Herman Associates also won the Silver Award for the previous year’s BBBS of NYC annual report. To see the online version of the 2011 report, visit http://www.bigsnyc.org/a-ar.php.

About Herman Associates, Inc.
Herman Associates is a privately owned integrated marketing communications agency. Their client roster encompasses a broad range of products and services, and has an especially strong background in Travel & Tourism, Technology, Transportation, Financial/Legal Services, and Non-Profits.

Herman Associates’ strength lies in their ability to analyze marketing problems, develop effective strategies to solve those problems, and employ the most effective communications tactics to accomplish the mission. For more information, visit http://www.hermanassociatesnewyork.com.