Coral Gables, FL -- (SBWIRE) -- 04/06/2012 -- The South Florida Interactive Marketing Association (http://www.sfima.com/), the region’s top forum for interactive marketing professionals, will present its next monthly program entitled Combining Digital Media and Customer Interactions for ‘Connected CRM’ on Thursday, April 12, 2012, at 6:30pm at The Riverside Hotel, 620 Las Olas Blvd., in Fort Lauderdale. The event is free for SFIMA members with paid membership, $39 for non-members who register in advance and $49 for non-members at the door. To register, visit http://www.sfima.com/events.
The event speaker is Customer Relationship Marketing (CRM) expert David Williams, a frequent contributor to the Forbes Magazine blog and the chairman and CEO of Merkle Inc., leading customer relationship marketing firm and the nation’s largest privately held agency. Williams has authored numerous articles and white papers about topics such as Connected CRM, Customer Relationship Marketing, Database Marketing and Analytics, Digital Media and Marketing Technology. In this session, he will introduce the skills necessary to implement a connected CRM strategy, which is built upon an organizational commitment to customer-centricity. The concept of connected CRM represents a systematic way to identify, serve and retain high-value customers better than competitors by delivering customer interactions that improve financial results, create competitive advantage and drive shareholder value.
The most important factor affecting the way we market to consumers today is the digitalization of media and channels – and the resulting proliferation of customer touchpoints. Key to the success of any customer-centric marketing strategy is the ability to integrate the online and offline data from these interactions in an effective manner to optimize the customer experience and create greater customer value.
SFIMA develops and executes relevant educational events for its members via nationally recognized speakers, case study workshops and panel discussions.
Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a non-profit forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that help members grow their interactive marketing activities and successes. SFIMA’s goal is to be the primary interactive voice in South Florida, providing lifelong learning, networking and community outreach opportunities. For more information, please visit http://www.sfima.com, http://www.facebook.com/sfima and http://www.twitter.com/sfima.