Jim Sigel Automotive

Jim Sigel Automotive Honored to Offer KBB’s “Best Value Brand” Winner

Honda takes two prestigious awards from the 2012 Kelley Blue Book Brand Image study, winning Best Value Brand and Most Trusted Brand.


Grants Pass, OR -- (SBWIRE) -- 04/16/2012 -- Kelley Blue Book (KBB), a leading provider of new and used car information, announced last week the winners of the 2012 Brand Image Awards. Honda held strong, winning two separate categories: Beast Value Brand and Most Trusted Brand.

Jim Sigel Automotive, a leading Grants Pass Honda Dealer, is honored and excited to provide their customers with such a prestigious brand of vehicle. Jim Sigel Automotive carries a full line-up of Honda Civics, CR-Vs, Accords, Pilots and much more. With Honda continuously improving and holding such admirable awards for their brand, Jim Sigel Automotive is proud to sell such a great product.

KBB’s 2012 Brand Image Awards are based on consumer perception data from the company’s Brand Watch™ study, honoring the automakers that have attained outstanding positive consumer attention. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's kbb.com.

This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and this year, there are multiple repeat winners. Honda being one of the repeat winners, taking the top spot for Best Value Brand, for the second year running.

"Image isn't everything but it is more than enough to get shoppers into the store, and that's half the battle for automakers and their dealers," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book's 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers."

Editorial comments from kbb.com about each category winner mentioned Honda as a reliable and dependable brand. Today, Honda vehicles are more and more becoming decade-long vehicles for families, giving the automaker the Most Trusted Brand award. One example being the famous story from Norway, Maine where “Million Mile Joe” drove his 1990 Honda Accord past one million miles on the odometer.

The second category Honda took the award for was Best Value Brand. Many car buyers consider price to be a main factor when purchasing a vehicle, but a vehicle’s resale value is something else to always consider. Honda’s reputation for resale value and exceptional quality continues to raise the bar in the industry of automotive value.

Ready to step into a Most Trusted and Best Value Brand vehicle? Visit Jim Sigel Automotive online at www.jimsigel.com or stop by their showroom in Grants Pass, OR for a test drive of your favorite Honda vehicle. According to their website, Jim Sigel Automotive is currently providing a Honda Sales Event with great offers and low interest rates.

About Jim Sigel Automotive
Jim Sigel Automotive is located in Grants Pass, Oregon and is proud to be a leading auto group dealer in the area since 1968. Jim Sigel Automotive provides a wide range of new and used cars, trucks, SUVs, and vans, as well as a full line of new Honda, Nissan and Chevrolet vehicles. The factory and A.S.E. rated technicians and professional sales associates strive for nothing less than excellence, and are eager and willing to make your Honda experience one to remember.