Paris, France -- (SBWIRE) -- 04/16/2012 -- As a business and trend-forecasting exhibition, SIAL 2012 concentrates its efforts on showcasing its exhibitors, facilitating visitor access and staging a constantly renewed event in a festive environment.
Olivia Milan-Grosbois, SIAL Group Director
“The best way to anticipate the future is to take part in a large-scale event, at the heart of the world’s agribusiness,” declares Olivia Milan-Grosbois, SIAL Group Director. "The Food Connections concept is not just a slogan but the reality of a world trade show, with direct links to the markets". A global event bringing together the majority of targeted professionals — central purchasing groups, retail, local stores, food producing industries, import/export, etc., all on the lookout for new products and services, food innovations, suppliers and new ideas to attract the customers of tomorrow.
Around the world in 5 days
“Our priority is to guarantee a good return on investment, commensurate with the 140,000 visitors, 6,000 exhibitors and 1,500 journalists expected at the event,” explains the exhibition director. With a balanced cross-section of small and large companies from 100 or so countries and every continent, SIAL 2012 constitutes a highly lucrative business trip for attendees looking to develop export markets at least cost and enjoy a truly comprehensive overview of the competition, in the space of 5 days.
Top quality exhibition area and operational support
As a high-profile platform combining activities and interactivity, SIAL 2012 will be a singular experience with multiple treats on offer. It has the singularity of a user-friendly reception structure, stamped with the "French touch", and offering "facilitator" services. Its multiplicity is characterized by the wealth of information and solutions on hand, designed to stimulate curiosity and encourage the discovery of the landmark trends, major innovations and reality of the markets of today with a view towards tomorrow. "We are determined to make SIAL 2012 far more than just another Expo,” says Olivia Milan-Grosbois in conclusion: "We intend for it to be a true space of exchange and discovery, mixing business with pleasure."
Increasingly Web-connected
As from mid April, SIAL visitors who order their badges via sialparis.com will enjoy preferential Web rates. They can also benefit from a special early-bird discount on the official exhibition catalogue and SIAL Innovation directory.
At the same time, a prize competition will be run for fans of SIAL’s facebook page. To be won in April and May: 50 invitations to SIAL 2012 and 50 annual subscriptions to the newsletter of the French LSA magazine, dedicated to professionals in the catering industry.
New in 2012: SIAL reaches out to food industry professionals on Linked-In. There will be discussion groups organised every month until the exhibition begins around specific topics in the sector, run by experts.
And, as usual, you can find all the news about the sector and about SIAL exhibitions worldwide on the site of SIAL, The Global Food Marketplace.