Founders of E-Squared Make India Proud at AMBA Conference for top B- Schools in London


Delhi, India -- (SBWIRE) -- 04/27/2012 -- Founders of E-Squared represented India on a global platform by participating and speaking at the prestigious Association of MBAs (AMBA) forum in Grosvenor hotel, London. Both Gunjan Aggarwal and Bejoy Veer Suri shed light on how digital marketing and social networking can be used to promote business schools and recruit students from new markets.

More than 60 delegates from top business schools across the world attended the forum. It was a great opportunity for like-minded people to interact about the latest practices, discuss case studies and share best practice about digital media.

The forum was declared open by Sharon Bamford, Chief Executive, Association of MBAs (AMBA), UK. Her dynamic leadership has created learning platforms for business schools across the world.

Experts who represented leading B-schools across the world spoke about the challenges that they were facing regarding admission into their management courses. They felt that they faced a problem in reaching out to deserving students across the globe, and were looking for a long-term solution to their problems.

Bejoy Veer Suri, co-founder of E-Squared, a digital media firm based in India, spoke about specific challenges that emerging markets are facing in student recruitment and the opportunity digital media has given to influence students.

Addressing AMBA forum, Bejoy Veer Suri, an alumnus of prestigious Indian School of Business, Hyderabad, says, “Today, students are net-savvy and turn to the web whenever they’re looking for information. They have been completely taken over by the virtual world. Keeping this in mind, we cannot just give generic information to students. Students are looking for specific information when they research. They want to reach out to us. Hence, business schools across the globe should to re-invent their digital strategy for the younger generation.”

Echoing his thoughts and stressing on the need to enhance digital content, GunjanAggarwal says that the need for optimization of content has increased for education institutions across the globe. There is a need to have a digital PR strategy that has an influence on the MBA aspirants across the globe.”

About the speakers:


GunjanAggarwal is the co-founder of E-Squared and 9.9 School of Convergence, India’s leading college of Journalism. She holds a Charted Accountancy (CA) and MBA from the Indian School of Business, Hyderabad. She has worked in an advisory role for Arthur Anderson and Citibank and helped assist Fortune 500 companies to develop business strategies for entering the Indian market. She has also served as a consultant for the Indian School of Business and helped the institution to establish its Corporate Relationship team for North India. In addition to this role, she has also set the processes for managing the placement of one of India’s top business school.

Bejoy Veer Suri

Like Gunjan, Bejoy Veer Suri is the co-founder of E-Squared and 9.9 School of Convergence. Bejoy holds an MBA from the Indian School of Business, Hyderabad. He also completed his Masters in Economics from the Delhi School of Economics, where he was the recipient of the Professor Balbir and Ranjan Singh scholarships. Additionally, he is a graduate of the Sri Ram College of Commerce, Delhi University. Bejoy has worked as a consultant for Accenture Business Consulting, dealing with mergers, acquisitions and operations. Bejoy also worked in the financial markets for the investment teams of Dundee Mutual Fund and ICICI Bank. Given his knowledge in the area of analytics, Bejoy has given multiple workshops and courses in digital media analytics.

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