Grants Pass, OR -- (SBWIRE) -- 04/30/2012 -- It is no surprise that social media has become the “go-to” outlet for people and businesses to market and create their brand online. The newest marketing tactic within the social media channels is to provide contests and giveaways for fans and followers. Jim Sigel Automotive recently jumped on that idea and hosted an American Idol giveaway on their Facebook page, and the results proved the impressiveness of social media marketing.

Facebook has grown to an astonishing 800 million users at the beginning of 2012, and continues adding on average of about 200 more users per year. Among these users, 56% of them say they are more likely to recommend a certain brand or business after having become a fan of their page on Facebook.

Knowing the importance of social media in today’s society, Jim Sigel Automotive created their brand online with a Facebook and Twitter account. But noticed that simply creating the pages would not bring in the customer interaction they were wanting. So they came up with an amazing contest that people could not pass up.

The contest offered prizes including one set of two Mt. Ashland lift tickets, a $50 gift certificate to Arthurs at Eagle Point, a $25 gift certificate to Bella Union in Jacksonville, two sets of passes for reserved seating and lawn seating at a Britt Festival event, and the grand prize – 2 VIP passes to a live taping of American Idol in Los Angeles. Overall, Jim Sigel Automotive received 135 new “likes” and saw a large increase in page views for their Facebook page.

The winner of the American Idol passes has claimed their prize, and they will be attending the live taping on Thursday, May 17th in Los Angeles, California.

Many of the prizes, including the American Idol passes, were co-sponsored through a local affiliate KMVU-DT-FOX 26 Medford.

Be sure to visit and “like” Jim Sigel Automotive on Facebook at http://www.facebook.com/JimSigelAuto for updates and information on other contests and giveaways from the dealership in the future.

About Jim Sigel Automotive
Jim Sigel Automotive, http://www.jimsigel.com, is located in Grants Pass, Oregon and is proud to be a leading auto group dealer in the area since 1968. Jim Sigel Automotive provides a wide range of new and used cars, trucks, SUVs, and vans, as well as a full line of new Honda, Nissan and Chevrolet vehicles. The factory and A.S.E. rated technicians and professional sales associates strive for nothing less than excellence, and are eager and willing to make your Honda experience one to remember.