Manchester, Lancashire -- (SBWIRE) -- 05/07/2012 -- At the start of the season, expectations were high for both teams and neither has disappointed so far. Sir Alex Ferguson’s Manchester United are chasing their 20th league title, whilst Roberto Mancini’s Manchester City team, boasting some new big-money signings, are hoping to spoil the party and shift the balance of power over to the blue side of the city of Manchester.

LJR Marketing specialise in Direct Sales & Marketing, representing a number of different clients for whom they promote products and services through one-on-one presentations. The title race attracting huge crowds and commerce to Manchester has therefore been greatly beneficial to LJR Marketing. Lawrence Randall, Managing Director at LJR Marketing believes a more important lesson can be learnt from the intensified rivalry and competition between Manchester United and Manchester City this season. He explained: “I honestly believe the competition between the two teams has led to them both over-performing this season. In the industry we’re in and with the economy struggling, being competitive is what makes us successful at LJR Marketing and it’s what attracts such big clients to work with us. We’ve definitely drawn some inspiration from the title race to help us compete in business this year. ”

With only three games left to play this season and Manchester United just three points ahead of their rivals, Sir Alex Ferguson called Monday’s Manchester derby “the biggest in his career at Old Trafford.” LJR Marketing believe anything other than a Manchester City victory would see Manchester United lift the trophy next month but expect Manchester City to fight to the last second. Lawrence Randall, Managing Director at LJR Marketing commented: “I believe Manchester City have the stronger team, with so many ‘big money’ players coming in over the past couple of seasons. Manchester United however have an incredible work ethic and an unbelievable winning mentality that any football manager in the world will tell you is vital to success. It’s too tough to call so we’re just going to sit back and enjoy the game.”

LJR Marketing are based right in the heart of Manchester city centre and expect the area to be buzzing on Monday night. Lawrence Randall, Managing Director at LJR Marketing concluded: “This derby has been the talk of the town for months and has to be the most important night for Manchester football since I’ve been here. I’m excited to be here in Manchester and be a part of it all.” When pressed for a prediction for the game, Lawrence Randall commented: “I’m a great believer that whatever you want to achieve in life, whether it’s personally or professionally, it comes down to 99% mentality and 1% ability. This game and indeed the title will go to the stronger team mentally on Monday night.”