IDX, Inc.

Chris Spaulding with Island Group Sotheby International Realty Enhances his Website with IDX Broker

IDX Broker uses its custom IDX solution to speed up the real estate search, saving both realtors and consumers time.


Eugene, OR -- (SBWIRE) -- 11/04/2009 -- With the help of IDX, Inc., San Juan Island Real Estate Agent Chris Spaulding has customized the property search function to make the process simpler for his clients while maintaining his unique branding throughout the site. Using innovative Internet Data Exchange (IDX) technology that extracts raw listing data and formats it, Spaulding’s clients can now browse thousands of homes on the Northwest MLS (NWMLS) without every being redirected to a different website. The layout of Spaulding’s site is presented in a straightforward and visually cohesive manner to help his clients find exactly what they are looking for.

IDX Broker offers a multitude of easy-to-use tools and resources to help potential clients locate their ideal property as quickly as possible. Spaulding’s clients can create custom searches using criteria such as school district, neighborhood, view, waterfront, exterior, parking, pool, heating and cooling, and roof. Clients can save their searches and sign up to receive automatic email updates when products matching their specifications become available on NWMLS, as well as use IDX tools to link them quickly to contact the listing agent for more information, schedule a showing, print a flyer, email property details, pinpoint the property on an interactive Google map, and calculate likely mortgage payments.

IDX Broker offers a custom IDX solution that not only makes it easier for clients to find the property that they are looking for, but also makes it easier for Spaulding to manage his business and increase the visibility of his listings. An administrative log-in section gives Spaulding access to edit his custom CSS and global wrappers, decide which advanced search fields will be displayed, allows him to view new leads and their contact information, and provides him with detailed traffic reports on which of the pages on his website are being viewed most frequently. This administrative control panel gives him the ability to have complete jurisdiction over the look of his site while offering him innovative ways to get his listings onto major search engines such as dynamic title tags and syndication options.

About Chris Spaulding
“I moved to San Juan Island in 1991 after spending 22 years owning and running an insurance agency in Carmel, California. The traffic and crowds finally drove me back to my roots here in Washington. Having been born in Mount Vernon and spending many summers as a child in the San Juan Islands, moving here was like a homecoming. Island life allows me time to pursue my hobbies which are playing golf, fishing, and gardening. I am a charter member of the Rotary Club of the San Juan Islands and a past president. This year I am once again president of our local real estate association. My wife, Beth, teaches math at Friday Harbor High School and is an avid tennis player.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit