IDX, Inc.

Rosebay Real Estate Adds a Custom MLS Search to their Website with the Help of IDX Broker

The addition of this custom IDX solution increases efficiency for both real estate agents and consumers.


Eugene, Oregon -- (SBWIRE) -- 11/21/2008 -- IDX, Inc. is happy to add Rosebay Real Estate to the expanding list of real estate companies giving the search function of their website a boost with seamlessly integrated custom IDX Broker software. Internet Data Exchange (IDX) technology is used to extract raw listing details from the Mid Florida Regional MLS (MFRMLS) and format them to be organized and easily searchable. Potential clients in the Sarasota, Fla. area can now search thousands of listings using custom search criteria without ever leaving the Rosebay site.

Clients of Rosebay can now create and save custom search queries to help them narrow down the results and ultimately find their ideal property or be notified by email when a property matching their specifications becomes available on MFRMLS. IDX Broker features a helpful map search that allows the client to view the properties for sale in an area on and interactive street, satellite, or terrain map powered by Google Maps. Custom IDX tools, featured on the details page of each listing, link the client to quickly contact the agent for more information, schedule a showing, print a flyer, email property details, view more photos in the gallery, and calculate likely mortgage payments.

IDX Broker has tools that not only help the prospective client become a more informed buyer, but also has tools that help Rosebay manage their business more efficiently. Detailed traffic reports are prominently displayed on the administrative log-in and break down which specific pages on the Rosebay site are being viewed most frequently. Rosebay has elected to create custom XML codes for their listings to syndicate them to such popular real estate search engines as REFSN, Google Base, Trulia, Zillow, Homescape, Oodle, Gumiyo,, and RSS Feed.

About John Peterson and Robin Huddelson
After 25 years of service as a customer service supervisor with a major airline, John knows what it takes to provide the best in care for his clients; and has been doing so his entire career. John is the kind of realtor a buyer or seller really needs, one whose first goal is to go above and beyond to please the customer--and for years, he has not only consistently pleased his customers, but has been time and again recognized as a Top Producer. Robin Huddelson has never met a stranger. Born into a career military family who was always on the move, Robin knows relocation, and is very good at making acquaintances her life long friends. Robin has been in the real estate industry for over 22 years. She started out in property management as a leasing agent and was promoted over the years to regional property manager; then residential sales. This experience has made Robin a specialist in finding neighborhoods perfect for you and your family.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit