IDX, Inc.

Custom IDX Broker Simplifies the Property Search for Shelly Morgan’s Clients by Integrating an IDX Solution

IDX software enables Morgan to manage the look of her website and create a customized search experience for her consumers.


Eugene, OR -- (SBWIRE) -- 01/28/2009 -- The IDX, Inc. team is excited to welcome Homestead Realty’s Shelly Morgan to the rapidly increasing amount of real estate agents and brokers simplifying their websites with the integration of custom IDX Broker software. By incorporating IDX software into her site, Morgan can now maintain a unique branding throughout each web page. The innovative IDX solution extracts raw data from the Metro Milwaukee MLS, which Morgan is a member of, and formats it so that her clients are able to view hundreds of properties, without ever leaving her website, giving clients access to a straightforward, efficient and easy to use property search, in efforts to find their ideal property.

With five distinct search categories: basic, advanced, map, address and listing ID, clients can search through an abundant amount of property details. The most comprehensive of these search engines is the advanced search, where clients have the ability to browse through many details such as: regions, floors, exteriors, style, roof type, heating/ cooling, driveway and views. The advanced search is a way for potential home buyers to go through every detail of a home, deciphering what they truly want, in efforts to weed out any listings that do not match their specific criteria.

IDX Broker offers Morgan and administration log in which gives her the tools increase the visibility of her listings throughout the web. These tools provide her with the ability to create custom XML codes for syndication to frequently viewed real estate websites, as well as the option to develop dynamic title tags on all of her listing pages. Morgan also has the ability to look up client information, as well as their saved search criteria, giving her the tools to get to know her clients on a more personal level, in efforts to help them find their ideal home in an almost effortless fashion.

About Shelly Morgan
“Homestead Realty Inc. was formed in 1982 as a consolidation of two real estate companies that merchandised new home construction for two builders and several condominium complexes. Homestead Realty, Inc. is led by Bill Berland, President and Shelly Morgan, Vice President. Shelly is recognized leader in the industry. She has been selling real estate since 1988, is active on the GMAR Board of Directors, active in Women’s Council of Realtors, including past State Governor. Shelly holds the following designations: Accredited Buyer Representative, Graduate of Real Estate Institute, and Performance Management Network.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit