IDX, Inc.

Lu Ann Donnelly- Willemen Displays MLS Property Listings with the Incorporation of Custom IDX Software

IDX Broker gives both real estate professionals and their clients the tools to make the online real estate search process quick and easy.


Eugene, OR -- (SBWIRE) -- 02/09/2009 -- Lu Ann Donnelly- Willemen with Thorpe/ Sotheby’s International Realty joins the abundant amount of real estate brokers and agents who have chosen to upgrade and enhance the property search functions of their websites by incorporating custom IDX Broker software. Donnelly-Willemen resides in Vero Beach, Florida and is a member of the Indian River MLS (IRMLS). Her clients in Vero Beach and its surrounding areas now have access to thousands of property listings and details provided by the IRMLS. IDX Broker provides a unique feature in its connection with the MLS system. With this feature, the custom IDX solution extracts raw listing data from the IRMLS, and formats it in a way to be a seamlessly integrated part of Donnelly-Willemen’s website, therefore making the online property search much quicker and more efficient for the potential home buyer. Not only do Donnelly-Willemen’s clients never have to leave her website during their real estate search, but they are also getting the most current and up-to-date listings, provided by the IRMLS and the way it automatically updates her site the second a property is added to, or removed from the market.

Through five different search functions, basic, advanced, map, address and listing ID, clients of Donnelly-Willemen have the opportunity to pinpoint the exact property they are looking for, without having to waste time and hassle looking at properties that don’t match their specified search criteria. They can then save this search and receive automatic emails alerts when a property matching their specifications becomes available on the IRMLS. Donnelly-Willemen has access to all of her clients information, including their saved searches, that way she can better keep track of her clients wants and needs, as well as create a more personal relationship with them, which is often lost during the online real estate search.

Through the administrative login that custom IDX software provides, Donnelly-Willemen can not only look up her clients information, but she also has complete control over the look of her website and what her clients view. She has the ability to track which pages on her site are being viewed most frequently, as well as creating dynamic title tags, which increase the visibility of her listings and their chances of getting picked up by major real estate websites. Overall, the IDX Broker features aide in creating a more efficient and profitable real estate website for Donnelly-Willemen.

About Lu Ann Donnelly- Willemen
“As a native New Yorker, Lu Ann and her family lived on the east end of Long Island, near the renowned Hamptons area, before relocating to Florida. She is a graduate of Marquette University, in Milwaukee, Wisconsin, where she earned her B.S. degree in Physical Therapy. After working in this field for over 20 years, Lu Ann brings her expertise in communication, marketing, and contract negotiation with her. She decided to make Real Estate a full time career in 2004 and is an active member of the REALTOR® Association of Indian River, the National Association of REALTORS®, and the Florida Association of REALTORS®.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit